Research: NME has been published since 1952 and in the 1970’s it became the best-selling music magazine. It is still popular and is sold every week, with features such as a singles chart, music news stories and interviews. The target audience are teenagers between the ages of 16 and 19 who are interested in the latest music. The price is £2.20 and it is published by IPC Media (Time Inc). When it was first released The Beatles and The Rolling Stones featured regularly on the front cover. In the 1970's the magazine's main competition was another called "Melody Maker", so it had to develop its features to keep buyers interested. Despite the fact that sales dropped through the years, and even into the 2000's, the magazine has managed to remain on the market.
Analysis: On this front cover bright, eye-catching colours are used, as well as bold fonts, especially for "NME" and "Skins." The main colour scheme is yellow, black, red and white, and these colours work well when combined together. As the models for the photos are young, and from recognised programmes such as "Skins", the target audience would be teenagers ranging from the ages of 16-19. The main models on the page look like they are quite close, as they are hugging each other. so this shows how male and female teenagers can have close relationships, and also how one gender may have more friends of one gender than another (i.e the girl from skins with two boys). There are things which are assosiated with teenagers, such as "sex", "drugs" and "myspace", which are linked into the "Skins" story, suggesting that taking "drugs" and doing similar things is cool. All of the images are in colour except the one in the top right-hand corner, so this catches your attention as it is different, and makes sure you know that there is an article about the "Klaxons." The fact that the page is crowded means that the reader knows they will get plenty of content for their money. The magazine is promoted even further because of the fact it comes with "free posters," and some of these are shown (along with the name of the band), across the top section of the page. At the bottom of the page a "plus" arrow indicates some more of the bands who will be featured in the NME magazine. I think that it would grab the attention of an older teenage audience because of the age of the main models, and the amount of articles you get for your money. The name NME is also short and snappy, whereas the full name doesn't sound as funky.
Image source: http://kayascodelario.net/2009-02-04/update_17
Analysis: On this front cover bright, eye-catching colours are used, as well as bold fonts, especially for "NME" and "Skins." The main colour scheme is yellow, black, red and white, and these colours work well when combined together. As the models for the photos are young, and from recognised programmes such as "Skins", the target audience would be teenagers ranging from the ages of 16-19. The main models on the page look like they are quite close, as they are hugging each other. so this shows how male and female teenagers can have close relationships, and also how one gender may have more friends of one gender than another (i.e the girl from skins with two boys). There are things which are assosiated with teenagers, such as "sex", "drugs" and "myspace", which are linked into the "Skins" story, suggesting that taking "drugs" and doing similar things is cool. All of the images are in colour except the one in the top right-hand corner, so this catches your attention as it is different, and makes sure you know that there is an article about the "Klaxons." The fact that the page is crowded means that the reader knows they will get plenty of content for their money. The magazine is promoted even further because of the fact it comes with "free posters," and some of these are shown (along with the name of the band), across the top section of the page. At the bottom of the page a "plus" arrow indicates some more of the bands who will be featured in the NME magazine. I think that it would grab the attention of an older teenage audience because of the age of the main models, and the amount of articles you get for your money. The name NME is also short and snappy, whereas the full name doesn't sound as funky.
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